About Eric Mackay
A globally recognized music industry executive with over two decades of experience transforming digital strategy, scaling global operations, and maximizing revenue for rights holders.
From leading 60% of Warner Chappell's global revenues to founding multiple music-tech startups, I've built my career at the intersection of music, technology, and leadership.
My Journey
I began my career in artist management, working with chart-topping acts and learning the fundamentals of the music business. This foundation led me to Warner Chappell, where I served as Executive Vice President of Global Digital Strategy, responsible for more than 60% of the company's annual global revenues.
My experience spans the full spectrum of the music industry - from traditional publishing and rights management to cutting-edge digital innovation. I've negotiated groundbreaking deals with major DSPs, expanded international markets, and pioneered new approaches to digital monetization.
Today, I'm focused on empowering the next generation of creators and executives through my three companies: Imbr (technology solutions), Confessions Music Publishing (artist development), and DKCHN (executive coaching and consulting).
Executive Value Proposition
As a forward-thinking leader in music rights, digital strategy, and publishing innovation, I bring deep expertise, a strategic mindset, and a passion for empowering creators. With a proven track record of scaling businesses, leading digital transformation, and securing industry-defining partnerships, I am ready to drive growth, shape strategy, and lead at the highest levels of the global music industry.
Core Competencies
Pioneered global licensing and revenue optimization strategies, securing groundbreaking deals with major DSPs.
Led multimillion-dollar divisions, driving innovation and profitability across international markets.
Deep expertise in copyright, digital licensing, and royalty optimization across major and independent markets.
Developed and launched digital rights management solutions, enhancing transparency and efficiency for songwriters.
Key Achievements
Former EVP at Warner Chappell, leading 60% of global revenues and digital transformation initiatives.
Expanded VEVO from 3 to 12 markets in 16 months, securing partnerships with Apple, Spotify, Google, and Amazon.
Pioneered global licensing strategies and digital rights management solutions for major DSPs.
Published author, Billboard-recognized executive, and frequent keynote speaker at major industry events.
Professional Highlights
Imbr, Confessions Music Publishing, DKCHN
Los Angeles, CA | 2022 – Present
- • Building tech-driven solutions for songwriters and rights holders, optimizing royalty collection and rights management through automation.
- • Launched Confessions Music Publishing, combining traditional publishing services with education-focused business strategies for songwriters.
- • Built DKCHN, an executive coaching and consulting firm guiding creative professionals in scaling sustainable music businesses.
Warner Chappell Music
Los Angeles, CA | 2015 – 2022
- • Negotiated and led global licensing agreements with digital service providers (Apple, Spotify, Amazon, Google) to maximize value for songwriters.
- • Drove digital revenue growth by identifying new monetization strategies, enhancing royalty collection, and optimizing publishing operations.
- • Responsible for more than 60% of the annual global revenues of the business.
- • Led cross-functional teams spanning legal, finance, business development, and global affiliates, ensuring a unified digital strategy.
VEVO
London, UK | 2011 – 2014
- • Expanded VEVO's international footprint from 3 to 12 markets in 16 months, including Brazil, France, Italy, Spain, and the Netherlands.
- • Negotiated content and rights acquisition deals, enabling multi-million dollar brand partnerships and advertising revenue growth.
- • Led strategic partnerships with regulatory bodies, UK Government, and the European Commission, influencing digital rights policies.